Last year we went through Don Miller’s Building a StoryBrand book asking how it applied to Churches. Don is back with a new book and a Co-writer, Dr. J. J. Peterson, and I thought I’d look at Marketing Made Simple for Churches and whether it needs adapting.[Read more…] about Marketing Made Simple for Churches [Book Review]
“Click the link in our bio”. Probably one of the most common phrases an instagram influencer has to type. Those, now well-known, link limits in instagrams service have sprung up a string of similar services that try to help influencers overcome those limits. The link services, however, can be repurposed for churches and can be a great way to create a “Church Hub” or “next steps” page.[Read more…] about A Helpful Church Use for Instagram Bio Link Tools
“How many social media posts should a church post if a church could post posts?” It sounded like a tongue twister in my head so I tried! I’m sorry. However I do love this sort of data. It can tell amazing stories. Sometimes it tells you nothing. Sometimes everything. For me, the information collecting side of data can be a little maddening but then when you look at the results and start looking for trends it becomes much more interesting.[Read more…] about Social Media: How Many Posts Should A Church Post?
Social media has been one of the greatest communication innovations of our age but with the optimization of communication and increased interconnectedness, we are also exposed to thoughts and opinions that might not only contradict our own but potentially attack and undermine them too.
The combination of anonymity and the lack of accountability can bring out the worst in people, giving some the courage to type out things they wouldn’t otherwise speak out loud. This can cause us to experience what the cool kids are calling “being triggered”.[Read more…] about Triggered: Navigating Social Media Offense As Christians
As we look at church social media policy, I’d like to share a pertinent personal experience. I’ve been on staff at my church since 2006, and in that time, I’ve been fairly engaged in social media. No big deal, right? Then, 2016 happened, and everything changed. I don’t like President Trump. I think he’s crass, narcissistic, and erratic. Feel free to disagree with me—that’s the benefit to living in a free, democratic society—I can have opinions you don’t like, and it won’t affect you at all. But there have been times when I expressed my opinions about the president poorly, and I offended some of my friends.
A few months ago, John MacAurther’s “go home” comments created a lot of discussions. Audio that would have normally occurred behind closed doors and remained behind closed doors — becomes public and spreads like wildfire.
This week on the podcast we discuss how technology now enables the capture and spread of behavior far more easily than in times past. What does that mean for us? And what about all the times we personally share our thoughts on something — only to find that we change our minds in the future?