The Internet isn’t going anywhere. As innovation, whatever that is, continues, it is how we use it that will keep changing. The challenge for churches and organizations is navigating the ever-shifting landscape. One of the areas the Internet changed how we communicate was through email. Blogs then came in. So much has changed in the blogosphere that has affected engagement. For churches that blogged, it might be time to rethink email. I’d like to suggest that making a shift back from blogging to email might make sense for some churches.
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