Online streaming is not a new innovation in entertainment. Netflix has had us binging shows from 2007 when they introduced a streaming option. Since then, several other players have entered the steaming space—including Hulu, Amazon Prime, and HBO Go.
The newest player in the marketplace might just permanently change the game. Disney+ came on to the scene in late 2019 with much fanfare. I signed up for the service from Day 1 and have enjoyed it thus far. Besides my entertainment, I’ve learned a few marketing lessons from Disney+. You might be able to benefit from those lessons as well.