In many church communication blog articles and Facebook groups, I’ve seen a common recommendation: “Use Unsplash photos for your church social media and website”. I’ve done it myself and will again in the future. But there are some very good reasons why your church shouldn’t use Unsplash. And, the more I see Unsplash photos being used, the more true they become.
I am a huge Marvel Cinematic Universe (MCU) fan and with the releases of Black Panther and Captain Marvel, I saw clearly the differences between them and other Marvel Avengers movies.
You’ve had a retreat and spent days working on concepts for the Easter campaign and series. Your church is going big this Easter. You can’t remember a time you were this inspired. You can’t remember a time you’ve been this original. From concept to video, sermon and life groups content and more, you have thought of everything. Your church tech and creative teams have never produced anything this good at this scale. After all your hard work you discover another church has plagiarized yours.
Humor isn’t something typically associated with the Church. Christians are often seen—at least by non-Christians—as a stuffy and solemn bunch.
While religion is certainly something to be taken seriously, a complete lack of humor only serves to isolate the church from society. In many ways, Christianity has become standoffish, unapproachable and unappealing. If we never make any jokes, we’ll often be the butt of them.
Adding subtle humor into your church brand can help to disprove these dour misconceptions. Show the world that we can laugh with them.