If you are following ChurchMag closely, and my posts even more so (That’s creepy. Don’t stalk people.), you may have noticed that I have not posted infographics for a while. In fact, there are no more scheduled to be posted, the last one having been posted three months ago. There is a great reason why I quit posting infographics.
Here is why:
Too many people are not fact checking.
If you look at every referenced link given in an infographic, like I have been doing for a year, you know many infographics are poorly sourced. What do I mean by that?
- Some infographics have no citations whatsoever, but the numbers and ideas they share are not theirs. That’s plagiarism and stealing. No go.
- Some infographics hit many citations of original work, but if you look closely enough, not every stat is represented.
Close, but not close enough.
- Some have every number cited, but the citation simply goes to another infographic or collection of stats and do not quote the original work. Do the hard work and find the right citation.
- Finally, some cite correctly where the numbers come from, but within the context of what was originally said actually does not support what the infographic is sharing. Example, a study quoted a percentage of people that didn’t like a marketing process which was shared, but the study was showing how marketing is failing and the infographic was using it to show how marketing on social media is winning.
It makes it bad business to go and use infographics if they can’t hold to good content. They have to do better, all of them, or it brings down the whole category of infographics.