I have to admit, I am a longtime Volkswagen owner, and I love the commercials that Volkswagen has put out in past. They have some great marketing minds, and it shows. From the The Force: Volkswagen commercials to licking the door handle, Volkswagen has some pretty memorable commercials.
Their latest is a PSA announcement for texting and driving. We have all seen the alerts, we all yell at our children, we all don’t text and drive (yeah right!), and still texting is the leading cause of death behind the wheel.
Ad agencies Ogilvy Beijing and Volkswagen put their heads together and delivered a full on interactive experience to scare the living S%*& out of a few unassuming movie goers in Hong Kong. And we have the video for you! Well YouTube does….
I would have been a little disturbed for sure being in that theater, BUT I am also sure it got the point across to all of the moviegoers.
From ChurchMag to all of you out there: Please stop texting and driving. It kills more and more people every day.