Ever wonder how your social media management tools compare to what the largest corporations in America are using?
Check out Sprinklr.
This New-York based company has quietly put together a premier social media management program, winning over such clients as Samsung, Microsoft, Dell, Cisco, SAP, Target, Nike, and Virgin America.
But don’t go trolling around their website looking for a big list of clientele. In fact, they intentionally keep quiet about their success. A simple click on their clients page reveals the following cryptic message:
“More than 100 globally recognized brands are Sprinklr clients. … Most of them choose not to reveal their competitive advantage by publicly declaring their use of the Sprinklr platform.”
In fact, the client list I gave you above came from a different website – an article in which the author Sean Ludwig of VentureBeat.com interviewed Sprinklr CEO Ragy Thomas (see article here).
Don’t expect to sign up your local church with the service though. Apparently they are trying to build the “Ferrari” of social media management platforms, and only accept top-tier companies for their service. That’s too bad because their services look pretty intense and useful.
Check out these services they provide:
- Campaigns – associate every outgoing message with a campaign and determine which campaigns generate the most engagement with specifics such as retweets, likes, comments, etc.
- Tagging – Provide keywords for your posts so you can analyze performance not based on a campaign but on a type of post.
- Channels – Optimize the timing of your posting to achieve maximum visibility and engagement across social media networks.
- Reporting – More than 200 pre-built analytical reports are provided.
So if you happen to work for a large, multi-national corporation and you have control over social-media decisions, Sprinklr may be the way to go. If not – if you work for a church or other small organization – well, you’re just about out of luck.
I say “just about”, though, because there is one thing Sprinklr provides to everybody, regardless of your organizational size. They list the services on their website so you can see just what it takes to manage social media like the big boys.
Perhaps you can’t recreate their 200 analytical reports, but with some ingenuity and the use of services like Hootsuite and Crowdbooster, you can probably come up with some good ways of creating campaigns and providing yourself with meaningful feedback.
How do you service your social media?