I am sure you’ve seen the Chipotle scarecrow video that has now hit 11+ million views on YouTube. It was pretty awesome. The animation, music and storyline are excellent, and the fact that I love myself some Chipotle (still holding out on that franchise bid for Italy), only adds to my enjoyment of the video.
This is marketing done right.
Churches, take note:
[tentblogger-youtube lUtnas5ScSE]
[via YouTube]
Now that you feel all warm and fuzzy — but mostly hungry — have you considered the fact that you’re a sucker for good marketing, just like me?
Chipotle’s is just a burrito joint, and although there are probably plenty of facts to support the claims purposed in this video, Chipotle is interested in one thing: Selling you lunch.
To demonstrate the power of marketing, let’s take the same video footage and catchy song, and spin it the opposite direction:
[tentblogger-youtube nYZgWYZlAZU]
[via YouTube]
Behold the power of marketing.
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