Mobile is quickly becoming the norm instead of the exception which means smaller screens and different ways of interacting with people as well as data caps and bandwidth limitations. So social media managers need to understand that your 1 hour of effort into a video may not get noticed the first time you post about it and you need to reiterate these videos. Also, images are a magical thing on social media as people love to view them on their phones and will randomly pull them up to show others. But lots of text or high-res photos can lose their sparkle on a mobile device.
So if you are looking for some tips to be a better social media manager with your users, think mobile first. Here are some of the best tips from the infographic below:
- 78% of Facebook users and 60% of Twitter users are on the platform via a mobile device.
- Mobile users share 30% as much on Pinterest, 66% more on Twitter, and 39% on Facebook. But if your content is for desktop users, it’s not going to work.
- Make sure your content is relevant to people on the go, make sure it is easy to share, looks good on a mobile device, and always have a link to a mobile friendly website.