In the hustle and bustle of life, we had written a new eBook for ChurchTechToday which we never released here. Today, we want to share with you the lastest installment in the Social Media Quick Guide series on Instagram. This social network has the ability to connect people through visuals like Pinterest, but with the power of Facebook with hundreds of millions of users behind it and active daily. Even better, it has a complete integration ito Facebook which extends the reach of every post you share on Instagram. And this is not just images, you have the ability to make a professionally crafted promotional or fun 15-second video that will promote engagement, highlight a ministry event, and spur on conversation online and in person. Honestly, this may be one of the best networks that is not being fully utilized today.
If you are wanting to download it or any of our other eBooks, visit our eBook Resource Page to access them.
Here is a quick snippet from the eBook:
Instagram is more than selfies. Content creators are looking for the beautiful and creative, while still sharing the story of the user that begins and continues with the dialogue through the description and comments. Teenagers have widely adopted communicating via images, grandparents love seeing images of their grandchildren, and people are finding unique ways of sharing 15- second videos with friends and family.
In our social media town, Instagram would be seen as the coffee shops, movie theaters, parks, and other social events. This is because we are capturing moments to share with others and giving life to our stories online. It might be as simple as a single relationship that is remembered over coffee or it could be as big as a community wide event that involves everyone and “where were you when” moments. While Instagram is limited in what you can do (it is not a substitute for Facebook or Google+), it has one specific intention can serve the church well: (straight from their About Us webpage), “Share your life.”