Churches tend to have a very specific purpose for why they want to post on the Internet. I advocate that before you post a single tweet, pin, or status update that you figure out why you are posting, who you are posting for, and how you are going to engage well. This will quickly develop into a social media strategy.
Within that strategy is how you want to engage with your audience. To help you better figure this process out, I have created the social media engagement matrix that has best defined the types of engagement you will do online. You will inevitably be engaging in all four quadrants online, but you need to decide where your ministry’s focus is going to primarily be in.
Below is the matrix laid out with a simple definition for each quadrant. The following posts in this series, we will have a more in depth look at the characteristics of the individual quadrants, the pros and cons of each section, how churches ineffectively approach this, and some best practices for the specific type of engagement.
In the following series, we will be looking at each quadrant, which we will link to below as they are posted in the coming days: