![Social Media Crisis Management [Infographic]](https://churchm.ag/wp-content/uploads/2015/02/Social-Media-Crisis-Management-Image.jpg)
Social media can be great to get your name out there. But what do you do when:
- Your social media manager posts an inappropriate post on your business account.
- You are critical of people and it is received negatively.
- Someone has a bad experience with your pastor or church, so they create a video showing their frustration and you don’t respond.
This is social media crisis management time. Do you know what you would do in these situations? You need to.
Here are our three tips from the infographic below to help you start constructing something:
- Be humble. Admit when you messed up and apologize. Then deal with the consequences of your tweets and actions.
- Delete posts that must be removed, but know what is negative but not worth deleting. Sometimes an apology in the comments can be great.
- Know when to react and when a troll is just being a troll. You need to own up to your mistakes, but sometimes people are just being mean and you need to be the biggest man and move on.
Do you have a written social media crisis management?
[via Act On | Emergency lights image via murphyeppoon via Compfight cc]
Jeremy Smith
Jeremy is owner of ChurchAndMentalHealth.com and the Co-Occurring Program Coordinator and a Licensed Professional Clinical Counselor at a community mental health center. Jeremy has a history of working as a ministry director for Youth for Christ for 8 years and then working as a mental health and substance use adult counselor in Colorado and Ohio, specifically running an Opioid Residential Treatment Center.
While we never want to be in a position to need this, it’s good to have. 🙂
Agreed
Thanks guys! I am lucky enough to not have run into these type of situations yet in what limited Social Media Management that I do for my church, but for that day I’ll keep this post handy in Evernote.
Just to give you an idea of the kinds of things that I have had to deal with (maybe for possible future posts for you guys to speak on) – spelling errors, reversed/flipped images without corrected backwards words, questions that require me to wait on the one person at the church with the 411 but doesn’t respond quickly to emails (etc.), and strange one off posts where people are wanting to inform the church or congregation something that serves only their own motivations via the social media page (a commercial for their own agenda of sorts). Could be worth talking about.
Tatsumaki Senpukyaku!
Great points to make in another article.