At this point in the digital era, I naturally assume you are on social media. If you read this blog and like my personal content, then I assume you are on multiple platforms and probably post content regularly. This means that you need to develop a social media calendar.
The point of this is to have a thought out short-term strategy to make the most effective and complete coverage of your content for your ministry. Here are three great facts from the infographic below to help you create your own social media calendar.
- Use icons to know what you post where. Do not assume that a single post goes out to all platforms.
- Let the calendar identify who is writing each piece of content. This is where you get the team on board.
- 60% of those who have a documented strategy rate themselves highly in terms of content marketing effectiveness, nearly double that of those who don’t document it.
Do you have a social media or blogging calendar?
Would you be willing to share it?
[Image via QuickSprout]