![You Need A Social Media Calendar (and How to Make One) [Infographic]](https://churchm.ag/wp-content/uploads/2015/10/Social-Media-Calendar-Top-Image.jpg)
At this point in the digital era, I naturally assume you are on social media. If you read this blog and like my personal content, then I assume you are on multiple platforms and probably post content regularly. This means that you need to develop a social media calendar.
The point of this is to have a thought out short-term strategy to make the most effective and complete coverage of your content for your ministry. Here are three great facts from the infographic below to help you create your own social media calendar.
- Use icons to know what you post where. Do not assume that a single post goes out to all platforms.
- Let the calendar identify who is writing each piece of content. This is where you get the team on board.
- 60% of those who have a documented strategy rate themselves highly in terms of content marketing effectiveness, nearly double that of those who don’t document it.
Do you have a social media or blogging calendar?
Would you be willing to share it?
[Image via QuickSprout]
Jeremy Smith
Jeremy is owner of ChurchAndMentalHealth.com and the Co-Occurring Program Coordinator and a Licensed Professional Clinical Counselor at a community mental health center. Jeremy has a history of working as a ministry director for Youth for Christ for 8 years and then working as a mental health and substance use adult counselor in Colorado and Ohio, specifically running an Opioid Residential Treatment Center.
Hi Jeremy, great article. I am looking for information that would answer these questions (or a forms of it), “Why my church needs a Social Media Manager?”, “What are the benefits of my church being on S.M.?” “What are good S.M.strategies for church ministries?”
Because I don’t know your church culture, I don’t think I would be the best to answer this. It would have to be more of a consulting role where I experience what your church is doing and go from there.
This is really good. I feel like I need to read this multiple times to digest it all! 😛
🙂 Ditto!
My Pastor calls what I do a “Digital Ministry”. I send Bible Verse Images to, at the moment. only four social media sites. Thoughts of more soon.
I’m 72 and still must Work (various shifts), which complicates my keeping track.
Is there a calendar that is simpler than proposed in this blog?
Thank you for your guidance.
Buffer just launched a Social Media Calendar section for their app, have you given that a try?