Hi, my name is KC and I’m a social media addict. Twitter is my preferred drug of choice, but Facebook is a close second. Even Google+ will do in a pinch if I need a fix.
Sorry, but I’m only ever on LinkedIn if I’m looking for a new job.
With Facebook’s perpetual changes, Twitter’s new profile layout, and (misguided) rumors swirling around the potential demise of Google+, the churn of user and abuser complaints is endless.
How many times have you seen posts like this?
- “Doggone X! Why did you change Y again? Put it back.”
- “Stupid A only cares about money. Capitalist jerks.”
- “There is too much noise on B. All the ads are annoying.”
Before we continue let me clarify 2 quick things:
- Definition of “addict”: an enthusiast; somebody who is very interested in a particular thing and devotes a lot of time to it.
- Social media costs $0.00 to the end consumer.
Alright, enough fooling around, here is the essential question that (almost) every social media addict forgets to ask:
“Why am I here?”
I’m not talking about your purpose for existence, but rather getting to the core of why you are present on X social media platform.
The reason this question is so essential may shock you.
Your social media experience is (largely) your fault.
No, really it is. How do I know? Look at who you follow and friend on each platform. These are the people and brands filling up your timeline with links, cat gifs, ads, contests, and pictures of their kids.
Here’s the deal: if you don’t want to see something in your newsfeed, unfollow/like whoever posted that content.
As a consumer ask yourself, “Why am I here?”
Are you on social media to waste time standing in line at the DMV or escape a boring meeting? To connect with friends and family regardless of geographic proximity? To meet new people who like the same things you do or be challenged in your thinking?
As a content creator/marketer ask yourself, “Why am I here?”
Are you trying to sell a product or service? Raise funds for a charitable cause? Create awareness for a new course? Network with fellow professionals in a given field? Expand your audience? Distribute news or simply make people laugh?
Once you define WHY you are on social media you will better understand your motivation for engaging with the content you consume or the audience you want to reach. And you can zero in on what you really like or don’t like and take action accordingly.
When you understand WHY you are present on a given platform you can efficiently adapt to the changes or shrug them off because they don’t apply to you.
So, why are YOU on social media?
What actions can you take to improve your experience?
[Image via Sarah Cradit]