You want to have a website that appeals to the tech crowd. Whether your business involves marketing technologies, updated computers or data interfacing, your core market consists of people who may know more about the tech field than you do. You want to offer them a service that they need, but before you do that, you need to make sure that your design needs are met. You don’t want to craft a site that is going to chase away your target audience.
To figure out what works for your industry, you’re going to need more than market research. You’re going to want to go with a website that works for your specific clientele. This is why templates may be the best thing that you can do for your business. Finding a company that deals with primarily tech industry standards is going to help you provide the best vehicle for your products.
Knowing What Works
There are certain things that are acceptable on websites for some industries but would drive away visitors to your site. For example, real estate and high-volume eCommerce or stock brokerage sites can have running ticker slide-shows of properties and new product arrivals. For extremely busy areas, such as New York City, these tickers are vital to the survival of the business. A real estate broker is going to want viewers to see what is available to potential customers the moment that the property becomes open. They also want to close properties immediately, so they avoid hard feelings and negative reviews.
You don’t want anything like that on a tech site; it’s not professional to interrupt a viewer because they do not need to be distracted with up-to-the-minute information. Instead, you can have a separate, regularly updated page that has news articles and upcoming products. This way users who want to know the news are going to be able to easily browse that information without being bothered by it off to the side of the primary window.
Another important element on a tech website is easy navigation. You want your website to have a prominent and easy-to-use search function. This search functionality is going to help boost your traffic with the customers who are looking for specific things. Make sure that links change colors after your user clicks on them. This allows your customers to figure out easily where they’ve been and where they have yet to look. Do not disable the ″back″ function; users who realize that they are not in the place that they wanted to be are going to want to just go back immediately. These are simple basics that templates will already have loaded in for you.
Content first is going to be the most important thing to focus on in the coming years of web design. This is because of the growing prevalence of mobile browsers. It’s estimated that 80 percent of users these days log into websites using their mobile browsers. This means that they are going to want your content front and center and not have processing time take up that space.
Find Trusted Theme Sources
When you’re looking for a source for themes, you want to find some that have plenty of support, normally a good designing house or premiere ecommerce platforms like Shopify can serve that purpose as they would have the kind of support your business would be needing. If your business caters to people who are extremely tech savvy, they aren’t going to care so much about themes, but they will care about functionality. However, this doesn’t mean that they won’t appreciate fluidity. Try to stay away from overpoweringly dark colors or hard lines as these can make your website look dated. You want to find a theme that makes good use of balance and white space.
You’re also going to want to look for sources that do interactive data integration. Data integration is using live elements that will show up in search engine results. People are drawn to graphical representations of knowledge, so having a theme that arranges these elements well is going to make your website pop. When you’re in business it is crucial that your clients can easily contact you. And they will also expect to find a way to leave feedback.
Remember that if you’re not exactly a huge tech head you may not like some of the aesthetics that go into the web design that you’re going to use. A large hurdle that many business people have to get over is reconciling their personal design preferences with what their clients actually want to see. To do this, you should work closely with your designer and trust his or her experience in the field. You don’t have to sacrifice your entire artistic vision, but realize that concessions may have to be made in the long run.
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