I love visual content.
There, I said it.
Whether it is infographics, videos, Pinterest, or memes, I prefer them to text-only posts nearly every time. I have always been a creative type stuck in the mind of an analyst and programmer, but truly the creative in me needs let out on occasion.
So what is it about these types of mediums that make them so effective?
The infographic below has some great statistics, I have highlighted three of my favorite:
- 90% of information transmitted to the brain is visual and is processed 60,000x faster. That’s a good enough reason on its own.
- 93% of all human communication is nonverbal. (This stat has actually been highly challenge such that verbal communication can be as high as 40 or 50%. I work with marital counseling, so I know this to be true when people are effectively communicating.)
- Verbal communication must include visuals to be remembers fully.
Eric Dye says
An infographic that supports the power of infographics…
…so meta. 😛
Jeremy Smith says
Or narcissistic.