The topic of hashtags is great because it is this whole world for churches to explore on what it means to engage in a conversation with people. There are several universal hashtags for Christian, of which I look into personally with #chsocm, #churchtech, and #churchmedia. It gives people the ability to talk about a topic and you the opportunity to peer into the conversation.
But I wonder if having a hashtag for your church could be useful. I actually talk about this topic in my eBook By The Numbers and noted that 55% of the top 100 churches in America use hashtags on their Instagram accounts. They are becoming relevant and you should consider making one for your church.
Here are the top three points from the infographic below:
- Hashtag spam is annoying. Nothing says “run away” like overusing them.
- Hashtags don’t have to be limited to the digital or social media realms. Print them on bulletins, bumper stickers, and your church’s website.
- Clarity and easy to read and remember is important. #FBC2015 for the First Baptist Church is forgettable and kind of obnoxious.
Does your church have a custom hashtag? What is it?