For the first time in 70 years, Youth for Christ went through a huge rebranding, changing the entire logo and tagline for the ministry from its original design when Billy Graham was our first staff person. I personally have been lucky enough to be a part of the process as we cast vision for the next 70 years and continue to reach lost teens for the sake of the Gospel.
So when I saw this infographic on branding, I knew I had to use it and then share it with all of you. Below is a list of 26 things to consider when doing a branding of some sort, whether you church or your own individual self.
Here are my three favorite tips they made:
The reality is that you can say you are for “this” or “that” but without great content coming from you or your organization, it’s just wishful thinking. Show that you are the expert, produce thought-leading content, and become an industry leader in your niche.
Some of the other points hint at this, but I believe that this is a key point in your branding. Try to do it alone from your limited perspective and you will go no where. Find others that buy into your brand and you may just soar.
The reality is people make their brands after others. There are too many clones of thought leaders that are just regurgitating what others have said. Instead, take a unique an confident stand on what you believe. Think for yourself. And as the description of this section said, be bold.
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