I’ve been recently investigating better ways to measure one’s effectiveness in terms of Twitter and my return on investment. I’ve been doing this not just for myself but more specifically for North Point Online‘s account, @NPOnline.
PeashootApp.com came up on my radar and I’ll be honest, it looks pretty darn good. It’ll help you grow your audience, measure your return on investment, track your conversions and goals, and more, all in real-time.
It’s relatively affordable as well. I’d think that any business (and church) interested (and committed) to using Twitter as a core part of their execution and strategy would want to leverage something like this.
I’ll let you know if I dive in, and please let me know if you do the same.
Here’s a video overview as well: