Have you seen the website dearlisarudgers.com?
Lindsay Blackwell really wants to become the Social Media Director for the University of Michigan. So, in an effort to land an interview, she created a website to grab the attention of the Vice President of Communications for the University of Michigan, Lisa Rudgers.
Apparently she got an interview. +1 for Targeted Website.
Lindsay has obviously done her research. She has locked in on her goal and at the same time, seems to have created a viral stir of it. I’ve seen a few similar attempts to circumvent the filing system that is the trash can. There’s been a number of folks who have created a pay-per-click campaign while bidding on the name of the decision maker or hiring manager. I’ve seen YouTube videos that present portfolio work much better and deliver the content with flash and style.
However, my first thought was, “Yuck, it’s done in Flash.”
Hopefully Lisa Rudgers doesn’t try to go to the site on her iPad. I wouldn’t hire her for that reason alone.
But that really isn’t fair, is it?
As I read the content that she has developed, she does a very good job of presenting herself as someone who is confident with her capabilities and eager to show her value to the organization. Like I said before, she has the goal in view and is aiming for it. I would imagine that even if she doesn’t land the Social Media Director job, she’ll land many other interviews and possible job offers.
Besides, most organizations aren’t looking to their Social Media Director to develop the platform for their efforts. In most cases, the world that is social media exists on platforms that someone else developed. You just need to have a solid understanding of them and need to be the type of person that doesn’t “foolishly blurt” into the interwebs (which means you need a Master’s Degree, right Jay?)
More than that, you need to be someone who isn’t stagnant and learns new platforms as they are invented. Be an early adopter. Creativity in writing and consistency in effort are a must.
I applaud the effort.
What do you think? Would this type of effort encourage you to meet with the applicant?
Good luck, Lindsay. Let us know if you get the job.
[Image via Graela]