I’ve heard plenty of talk about Online Evangelism. On one hand, it sounds like Christians creating a reason to be online, or another ill attempt to take something completely neutral, and skinning it to make it “Christian.”
I don’t believe there is any reason for us to spiritualize the Internet.
They will know we are Christians by our love?
Being a “light” in the world is something that should naturally seep-out of you, so being a “witness” on the World Wide Web is something that should naturally occur, just as it does in the real world.
But, that doesn’t mean we can’t use it for Evangelism.
The Internet may only be a toy and a tool, but it still can be a very effective way to spread the Gospel and can be used to creatively show the Love of Jesus.
To do this, however, it is important to know who is online and interacting on the social web.
Just as you would tailor a message for Youth Group members, Sunday School kids or Sunday morning attenders, you must also tailor online media.
Whether it be web design, video production, or something as seemingly simple as copy-write, knowing your target audience is vital.
This is what the social web looks like. This is your audience:
[Click for Larger View]
What stats surprised you the most?
Do you think this is important?
Do you think it helps?