An important aspect of communications has been the focus on younger generations. That hasn’t changed, as studies continue to come out showing trends young adults are setting for the future. This week Deloitte and Michigan State University unveiled another such study, this time focusing on what people in Generation Y (ages 19-31) are looking for when shopping for new cars.
As it turns out, there are two major features young adults are looking for in cars: fuel efficiency and connectivity.
This is not all that surprising, although the figures are pretty outstanding. According to the preliminary results, nearly 60% of Gen Y’ers are considering buying a Hybrid vehicle, and nearly 90% claimed that their next car should have higher fuel efficiency.
Perhaps the bigger finding, though, is the increased demand for connectivity. Cars of the future will need to have in-dash technology if they are to appeal to Generation Y:
In addition, in-dash technology is the most important part of a vehicle’s interior for a majority (59 percent) of Gen Y respondents, with almost three-quarters (73 percent) seeking touchscreen interfaces. Gen Y consumers also rank smartphone applications as highly desirable in a new automobile (72 percent).
[via Michigan State University news release]
This has important implications for the Church and organizations that develop apps for its users. Most people spend at least some time in the car each day, and it’s usually a significant amount of time. According to a 2005 poll by ABC revealed that the average American spends 87 minutes behind the wheel, usually thanks to rush hour and traffic jams. This means that behind-the-wheel apps will take on increased importance.
How might the Church take advantage of this developing trend?
An obvious idea is to stream audio recordings of sermons. But I foresee much more creative and dynamic uses of the technology. Undoubtedly, this technology will be connected to the internet through smartphones, and with the addition of a well-placed microphone, it could allow for 2-way communication in the car. While this might sound like a great application for business-style conference calls, what if a small group was set up to do a Bible study for commuters?
Of course, safety will be a primary issue with in-car apps. Anything that requires a significant use of hands or eyes will be quite dangerous, so the best apps will likely be audio-only. But if 2-way communication is opened up through in-car apps, then the possibilities are indeed exciting!
Does your church have a smartphone app?
[Image via Washington Post]
Graham says
I just bought a 2012 Hyundai Sonata. I love the car, the way it drives, the four doors, but I really live that I can plug in my iPhone directly into a USB hub and surf my playlists and songs from the dash. I really love the Bluetooth connectivity. I can talk hands free, answer and make calls at the push of a steering wheel mounted button. I can also use Siri via Bluetooth!
Eric Dye says
Dude, that’s awesome!