As a designer, programmer, producer, director, manager, and more you face hurdles daily.
So much, that it is easy to get tunnel vision. There is no room for something new or different. Creativity is pushed to the bottom of the priority list. Finishing the project becomes the goal at any cost. What we know and what has been tested becomes our default for every creative choice.
The result? Unmemorable (also known as: boring, cookie cutter and predictable).
A few months ago, my Grandmother addressed this issue. (Yes. My Grandmother.) She said something that embossed in my mind. First, the brief back story:
My Grandmother is all about music. She IS music. No matter where she’s at – church, social clubs, retirement communities – she is involved with music programs.
My Grandmother + music programs = Expert.
Recently, she was telling me about the current music production she was assisting in. Apparently there was a disagreement between her and the co-producer. My Grandmother was in full support of using about a half dozen guitars as accompaniment, while her co-producer thought it was “too crazy”. This was my Grandmother’s final words on the matter:
I don’t really have time for such unimaginative thinking.