Agency Grey Singapore wanted a cool way to show-off their International flavor, while keeping a common design thread through all of their design.
So, they created fonts that reflected each country’s national flag and used the first letter of the nations name. For example: Argentina was the letter ‘A’ designed with the Argentina flag.
Take a look:
This video tells more about the rationale behind the design — a very cool concept:
“The “Multi-National Typeface” is meant to reflect the agency’s multi-cultural design team that hails from 12 countries, with work experience across 49 nations and has business in 106 markets.”
To me, creating custom fonts like this is really cool. Even the ChurchMag logo uses a font of sorts with the ‘CM’ logo.
Wouldn’t something like this be cool to use as a font for world mission focused designs?
[via Fast Co.Create]
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