Qgiv, a leader in IT donation solutions, released an interesting report on what technology donor’s are using.
“Based on the analysis of more than 320,000 donations across 165,000 users, Qgiv found that Gmail, Safari and Mac OS users averaged more per donation than their technology counterparts.”
By studying a year of individual donations of 1,000 charitable organizations, Qgiv found some interesting giving trends.
Here’s a closer look at their findings:
Charitable Giving by Email Address
What does your email address say about your giving?
Here’s a snapshot of Qgiv’s findings–by email type and donation average:
- Unique/Corporate/Other email–$165 per donation
- Gmail – $143 per donation; (13 percent less than unique/corporate email donors)
- AOL – $138 per donation; (16 percent less than unique/corporate email donors)
- Hotmail – $128 per donation (22 percent less than unique/corporate email donors)
- Yahoo – $120 per donation (27 percent less than unique/corporate email donors)
Charitable Giving by Browser
How about your web browser?
Perhaps there’s a sub-plot with these numbers and this has more to do with OS? Look at the numbers and tell me what you think.
- Safari – $168 per donation
- Chrome – $153 per donation (9 percent less per donation than Safari users)
- FireFox – $140 per donation (17 percent less per donation than Safari users)
- Internet Explorer – $138 per donation (18 percent less per donation than Safari users)
Chartable Giving by OS
When you look at the browser numbers along with these, it makes sense. Not many Windows users go out of their way to use Safari.
- Mac – $182 per donation
- Windows – $137 per donation (25 percent less than Mac users)
Before anyone feels “high and mighty,” I can only think about the old widow women who only gave a little when compared to the rich man, but it was the old widow women who gave everything she had.
As for these statistics, I think this may have more to do with user confidence than anything else. When you talk about someone with a unique email address and uses a Mac with Safari, there is going to be a good deal of tech savvy, graphic designers, web developers and creatives. These are the kinds of people who are familiar and comfortable enough with web technology to give larger sums of money, online. Whereas those who have less confidence are more likely to call or mail a check for their donation.
None the less, we can see again the importance of non-profits and churches to make it easier for users to donate.