For those that do not know, CMO stands for Chief Marketing Officer, and for many national organizations, they have their own paid staff person in charge of figuring out the best options for their ministry to get the most visibility with the manpower, budget, and time they have. For churches of 50 people to 4,000, you probably do not have the salary available to hire a specific person for this specific of a job.
Honestly, that’s okay because we have the formula that many work off of and you can achieve if you approach this problem as a team.
I’d like to hear in the comments how you would use this formula for your own ministry, without a paid staff person.
Here is the stats to help you achieve something great:
- Think marketing is not worth it? What if you could increase your tithing by 20% or grow your congregation even more so?
- The focus for CMOs is to build relationships, the whole point of the church. Focus not only on the short term “COME TO MY EVENT” but as much or more on the long term “How are you today?”
- What is expected of a CMO or a marketing team/volunteer? Increase growth responsibility (53%), increase data reporting, own the relationships of interacting with people outside of Sunday worship or face-to-face. (43%)
Would you use this formula?
[Image via Uberflip.com]