Mobile web use is increasing by leaps and bounds.
In fact, it’s difficult for many web developers to keep up, as responsive website design is still rapidly emerging into the web space.
Take a look at these statistics:
- Smartphones are expected to increase from 23% of total phone shipments in 2010 to 45% in 2015. (Source)
- Mobile application downloads are expected to reach nearly 48 billion in 2015. (Source)
- Smartphone connections to Wi-Fi hotspots will soon overtake laptops globally. Laptops now represent less than half (48%) of the connections to hotspots, smartphones account for 36 percent and tablets 10 percent. (Source)
- There are 1.2 billion mobile web users worldwide; Asia is the top region. (Source)
- Four billion mobile phones are in use, 1.08 billion of which are smartphones. (Source)
- There are more mobile phones on the planet than TVs. (Source: Jupiter)
- 9 in 10 American adults now have mobile phones, up from 7 in 10 in 2006 (+21%). 1 in 5 kids ages 6 to 11 now have a mobile phone. (Source)
- It is predicted that mobile users will outnumber desktop computer users by 2014. (Source)
- 91% of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley)
- On average, Americans spend 2.7 hours per day socializing on their mobile device. (Source)
- One half of web searches are done via a mobile device. (Source)
And. It’s. Still. Growing.
But wait, there’s more.
So, why a mobile app?
There are a number of reasons why a dedicated mobile app is superior to a mobile friendly website (more on that here), but to me, it comes down to one reason:
Although I think every website should make sure they’re offering a mobile version of their website, a mobile app works as a regular reminder: Pick me!
Think of it as the modern “browser bookmark.”
Sure, there’s a lot of compelling technical reasons why you would want an app, but I think the number one reason comes down to ease of usability and staying in front of the smartphone users face.
Need a mobile app?
[Image via Blake Patterson]