Mobile does not have the screen size or ability to write face that you can achieve with a desktop, but think about how much time you are on your phone versus on your desktop for something other than work.
Which one wins?
Mobile has more access to overall content total. But then think about the content you create for Instagram, blog articles, video, newsletters and others. Are they done with the intent of someone looking at it on a large screen device with a keyboard or a mobile device that may be as small as four inches big? You are limiting the impact of your content.
Take a closer look:
- By 2018, they estimate the Internet will transmit 190 exabytes or 190,000,000,000 GB a year just via mobile devices. Personally I see it as being much more than that, maybe double.
- What do people do on their phones? Get information (99.5%), surf the Internet (63.1%), check email (62.1%), and play music (49.2%) or games (46%).
- Video is going to be a primary piece of it: consuming it on YouTube or Networks, video calls via FaceTime or Skype, and downloading apps.
How can you prepare for more mobile viewership of content?
[Image via ERS]