We have noticed that “churches using tithing apps report they see more donations, more often, from more people.”
But despite church giving research, there are far too many churches who have yet to jump on board. Fundamentally, the real reason your church needs mobile giving is that it makes it easier for church members to do what they already want to do: Give.
So why haven’t more churches adopted a mobile giving platform?
If I Don’t Use It, Then…
I have absolutely no substantial data to back this up. I am simply applying my experience with human nature – specifically the church – with this hypothesis.
The biggest reason why so many churches are not currently offering a mobile giving platform is that decisions makers think: “If I don’t use it, why would anyone else?”
I understand this thought process. It’s typical human behavior. For example, my children easily use a touchscreen keyboard for typing on their tablets. My oldest daughter can effortlessly pound out 5,000 words using her built-in, tablet touchscreen keyboard.
Do you realize how painful that would be for me?
I. Need. A. Physical. Keyboard.
There is something about needing to feel the keys.
This is what she has grown up with, this is what she knows, and it’s easy for her!
The same will be said about mobile giving. We have become comfortable with electronic money transactions (something I recall my grandparents have a hard time with), and using our mobile device and the web to move money around has become more natural than writing a check or even using cash money at times.
Just because it doesn’t work for you, doesn’t mean it won’t work for others.
The Facts Are These
Not offering a mobile giving solution for your church will not end well. If it’s not already a detriment, it will be soon.
- “61% of consumers used their mobile phone to bank, with one in two (48%) preferring apps to do so.” (ref)
- “The number of in-store mobile payment users in the U.S. is predicted to reach 150 million by the end of 2020—which will represent 56% of the consumer population at that time.” (ref)
- “In the U.S., mobile wallets are expected to surpass the use of both credit and debit cards by 2020.” (ref)
The most compelling fact is this:
“39% of U.S. consumers say they would use mobile payments more frequently if more stores and apps accommodated it.” (ref)
Did you get that?
Not only is mobile giving on the rise, but it would be climbing faster if more places were offering it!
Is your church offering mobile giving?
Considering services like Tithe.ly and others, there is no legitimate reason to decide against offering mobile giving.