Youth pastors know this, hippers may know this, and parents with kids know that mobile devices are not the future, they are now. For churches, a mobile device should be more than a phone, it’s the device to inform parents that their child in daycare is upset. It’s the best communication tool for students in youth groups. And it is an untapped possible way of getting people to instantly engage with your community and congregation outside of Sunday and Wednesday nights.
Here are the three stats that jumped out from the infographic below. The last one on this list is worth the whole article by itself!
- 1.4 billion smartphones were used in 2013 (which is skewd for Americans versus other nations that might not be able to afford that). And if you think that doesn’t matter, recognize that 57% of users who won’t recommend someone with a poor mobile site.
- Types of mobile marketing? QR codes hanging in the church on flyers or bulletins, SMS communication with check in services, and mobile search ads with Google. All possible with church budgets.
- Mobile apps or websites? There is an argument for each from the producer side of things, but 85% of users prefer native mobile apps.