If your ministry or personal website does any kind of digital content with blogging, social media, podcasts, or the like, and are looking for a unique and potentially short-term impact platform to get your content distributed, video streaming is absolutely the way to go. The two new ways to do this that would be perfect is via Meerkat and Periscope.
As a platform, I cannot speak into how to do it. I do not want to go over my 2 gig data cap, so I was already behind. That being said, from a vlogging standpoint, I have done this for a year now and can say that this ability to promote content with tone, passion, and further description of what you are sharing will make for amazing promotional opportunities.
Here are the three points I love from the infographic that you may want to consider:
- Marketing is all about relationships, don’t ever forget that, especially when you continue day in and day out to look at the numbers with traffic, revenue, retweets, followers, etc. Live streaming through Meerkat and Periscope make it specifically about the relationships and impact them. So which do you choose?
- Meerkat had the first early exposure, is not encumbered by needing to gain followers, and is just easy to use. If you do not care about integration into Twitter (i.e. blogging, Facebook, or other social networks), then I’d focus on this.
- Periscope is getting all the news because it is integrated into Twitter and they allow it to play well with others. (Some would even say anti-competitively.) You may be able to drive up subs quicker here if you have a Twitter presence already.
Do you live stream? Do you have a favorite?
Share in the comments below.
[Image via Sales Force]