I’m in an interesting season where I’m participating in some very large teams to build some amazing products for launch.
I love it.
These seasons of “building” is what I live for. And every single time I find myself enjoying the “process of building” more than the final product itself (although there have been a few rare instances where this hasn’t occured).
What’s nice, though, is that I’ve seen a shift of thinking in terms of product launches as the world begins to revolve around “agile software” methodologies, especially in light of our ability to innovate and produce high-quality products in a short amount of time.
In addition to the increased use of Open Source technology, we’ve been afforded this luxury by default almost, with crowdsourcing capabilities running in parallel.
What has ultimately occurred (and what the point of this post is about) is that there has been less of a focus on marketing the product than ever before. The mantra of the new web world is this:
Build a kickbutt product and people will talk about it.
I like that new model.
Working for some very large corporations in my past I’ve seen far too much time, energy, and money sink into institutionally-driven marketing in a world that loves grassroot-driven worth of mouth. It just doesn’t burn like it used to.
When your ministry, or organization, or whatever begins developing your product, spend more time building and making it worldclass than developing elaborate marketing campaigns.
The world will know how great it is because simply because it is, indeed, great, and they will talk and they will do it for free.