Think you know something about marketing, storytelling, or trying to entice people?
You have no idea.
Made to Stick is a book that looks at stories that have been made to stick from intentional product promotionals to folklore. It comes from a very practical approach that makes any theorist stop in their tracks.
Here is a copy about the book from the publisher:
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
Who Is This For
If you are a writer, blogger, creative, preacher, social media manager, communication director, or videographer, you have something to learn from this book. It looks at how you can have SUCCES (I know it’s spelled wrong, but they tell why that acronym needs to be). It stands for:
- Simple — Find the core of any idea.
- Unexpected — Grab people’s attention by surprising them.
- Concrete — Make sure an idea can be grasped and remembered later.
- Credibility — Give an idea believability.
- Emotion — Help people see the importance of an idea.
- Stories — Empower people to use an idea through narrative.
If you want to create a message that sticks, for the Gospel or anything else, this will help you craft a message that is compelling and powerful.
Would you like a free audiobook of Made to Stick? Are you an Audible user? Leave a comment down below letting us know you want it and the first ten will get a copy.
Do note we are using OneBook’s free service and if you have already collected an audiobook, you will not be able to collect another for free.