Here are some things to keep in mind when using social media for your contests.
- Twitter is fair game.
Twitter’s guidelines is actually very simple compared to others. In essence, there are have to-do’s and also others that are strong suggestions. Do not spam, encourage contests that retweet with your Twitter handle on it, provide a link the rules, and discourage creating fake accounts. In fact, they allow you to give prizes away to the 2,000th follower or whomever retweets your tweet the most. Go crazy, just don’t be dumb.
- Google+ Is Tougher.
Google+ has no problem when you promoting your contest on their site. Post an update with a link to your website and show off the site. The problem occurs when you use Google+ to host a contest. What their policy does not allow is “run[ning] contests, sweepstakes, offers, coupons or other such promotions.” At the same time, you cannot do anything that involves their +1, including how many people +1 your link or update.
- Facebook Is Too Much Work.
Unless you go all in on your investment with Facebook Pages, you probably will not be able to do any contests here. If you use their Like button, require sharing, or put the contest somewhere on Facebook’s servers, you can instantly lose your Page. The only way that you are allowed to do Facebook contests is if you create your own custom tabs. Make sure your contests and giveaways follow their policy.
Now that you know the rules, will you be doing any contests or giveaways through social media?