Keep it simple.
I’ve grown to appreciate that statement more and more, and it’s a philosophy that Apple adopted long ago in both form and function.
In his book title, Keep It Simple: The Early Design Years of Apple, Hartmut Esslinger tells the story of the collaboration between Steve Jobs and himself which began in 1982.
With 380 illustrations, I’m itching to order this.
Here are some more images from Keep It Simple:
Seeing some of these product prototypes years before some of the technology was realistically available, is pretty mind blowing.
Love it, love it, love it.
Some of these designs would be awesome, today!
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