So I love me some John Crist, especially his webisodes that are really well thought out yet low-budget. The guy has talent with thought-provoking comedy, for sure. His jokes always seem to have several layers to them.
So I’m going to add an extra layer to a YouTube video he posted about Instagram Customer Support. I’m going to ask you to watch it and if you have any involvement with church communication, see the parallels of how this plays out. (I have my thoughts after the video)
I feel like it is so true that many times with social media, blogging, and advertising, we try to distinguish too much from our web analytics. To complicate it further, I think you can get quality data from web analytics and many churches are not doing it well.
Be careful you don’t assume too much. No one signs up for your youth group event activity this Wednesday? Well, did you try going to school and talking with students and parents directly? Don’t leave this to “digital pandering.”
Did someone leave a review for your Facebook page that is not a five or a negative comment on a post? How could they do that? We need to delete it immediately before someone sees! This feels like the white-washed tombs Jesus talks about.
What if our web traffic and newsletter opens drop? Are we doomed? Will we be able to raise the amount of tithes this month? Will we be able to fill all of our small groups?
People coming is important, but at what point do we look at analytics and stop treating people like people?