An influential customer is a little different for a church than it is for a business. Yes, congregation members and visitors tithe, but we do so out of our heart and command by God.
So what if we looked at this as a congregation member influencing their friends on Facebook or YouTube? What if in your church service you asked everyone for 2 minutes to tweet or Instagram invite people to come to church next week?
Now that I have your attention, here are three stats to consider for making your congregation influential for you:
- The average customer will influence 42 people for each positive experience.
- The average influencer can contribute to 18% of your church’s website traffic.
- The best influential customer is 18-34. Make sure your content reaches them best.
Have you seen a church do this well?
Share it in the comments below.