![If a Picture Says 1000 Words, Then Video Is… Priceless [Infographic]](https://churchm.ag/wp-content/uploads/2014/01/Priceless-Video-Infographic-Thumb.png)
The old adage with print is that a photo is worth a thousand words. You can look at a captivating image and make an entire story just from that one photo. A great marketer could turn that image into a moving advertisement that would get people to join the cause or buy a product. With Internet speeds moving an average of 7 Mbps, YouTube seeing over 2 billion views a month, and being able to tell a carefully crafted message, why shouldn’t your church or blog delve into the world of videography and get your message in front of many people?
Seriously, if your church has not done its own video, start now. Introduce your staff, show off your facilities, and invite the community to come to your next worship service. Make it a couple minutes long, get it professionally produced, and post it on social media so others can see you rocking your content.
Here are several stats from the infographic below to help you sell this idea to your boss using your own video in your next online marketing campaign:
- The average Internet user is exposed to 32.2 videos in a month.
- The average Internet user watches nearly 17 minutes of online video ads every month. 80% remember the ads they saw and 46% of them do something positive with the ad afterwards.
- With email marketing, a video can increase click-through rates up to 300%, degree opt-out by 75% and increase the subscriber-to-lead conversion rates by 51%.
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Do you plan or have you used video as an online marketing tool for your business or ministry?
We’d love to see great examples in the comments. Share your YouTube or video URLs for all to see.
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Jeremy Smith
I am a blogger, clinical counselor, gamer, and someone who loves to pushback so you can create the very best thing possible. I blog exclusively about church technology as a senior staff writer at ChurchMag as well as about life in general on my personal site JeremyGrantSmith.com. You can also find my eBooks on ChurchMag Press.
We’ve recently begun exploring using video at the church I help pastor. We have put our sermons online for a while now, which has been greatly appreciated by our “snow birds” and “shut-ins”. However, our reach with sermon videos was somewhat minimal.
A few years back I was a video guy at a mega church, and we put countless hours into the videos we made. However, when we decided to utilize videos at this church, we were unable to devote the time and resources to videos as I had in the larger church. We decided to go simple, often shooting our videos on an iPhone, and uploading the product to our Facebook page within a half-hour or so from inception to completion. We use a pretty simple mic, and try to shoot a 1 minute or so video in one take. Remarkably, some of these iPhone videos have been more watched than projects I put a few hours into!
I’ve been astounded by the response. Although our church attendance is in the 300-400 range, some of our videos have been viewed more than 400 times! Not too shabby for 20 minutes of our time in production! Now, not every video has quite that sort of “success”, but we have been floored by the reception that most of our videos have received. We look at them as an opportunity to tell stories, or to have our pastors answer the question– If I could have a brief face-to-face with someone in our congregation today, what would I want them to know or hear?
If you want to take a look at one of our recent videos that did well, here you go! http://www.facebook.com/photo.php?v=725045914181028&set=vb.189371557748469&type=2&theater
I think that there is definitely something to be gained from this. The fact is that video has always been a great way to entertain people. There are more use cases for it, but with television and YouTube, the dominate use specifically is to tell a story for the sake of your audience.