The old adage with print is that a photo is worth a thousand words. You can look at a captivating image and make an entire story just from that one photo. A great marketer could turn that image into a moving advertisement that would get people to join the cause or buy a product. With Internet speeds moving an average of 7 Mbps, YouTube seeing over 2 billion views a month, and being able to tell a carefully crafted message, why shouldn’t your church or blog delve into the world of videography and get your message in front of many people?
Seriously, if your church has not done its own video, start now. Introduce your staff, show off your facilities, and invite the community to come to your next worship service. Make it a couple minutes long, get it professionally produced, and post it on social media so others can see you rocking your content.
Here are several stats from the infographic below to help you sell this idea to your boss using your own video in your next online marketing campaign:
- The average Internet user is exposed to 32.2 videos in a month.
- The average Internet user watches nearly 17 minutes of online video ads every month. 80% remember the ads they saw and 46% of them do something positive with the ad afterwards.
- With email marketing, a video can increase click-through rates up to 300%, degree opt-out by 75% and increase the subscriber-to-lead conversion rates by 51%.
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Do you plan or have you used video as an online marketing tool for your business or ministry?
We’d love to see great examples in the comments. Share your YouTube or video URLs for all to see.