iDiots, the new promo video from Big Lazy Robot, is a compelling survey of our culture today.
A funny and clever observation of the way we mindlessly consume everything that is put in front of us.
[tentblogger-vimeo 79695097]
I know, I know just another critique aimed at people who like i-products. Predictable and annoying as usual, especially because we know that people using those other devices are every bit as susceptible to this way of life. But not so fast, before you get too upset, lets make sure we understand the intentions.
The makers of iDiots wrote:
“Luxury cars with powerful engines to drive through roads under severe speed restrictions, cable TV that allows us to pay to watch all kind of sports, all from our comfortable sofa, and of course, hyper expensive cell phones that do almost everything but making a decent phone call. Yes, our happiness is based on things we don’t need and governed by entities we don’t control, so what? Sit down and turn on the tv! This is a tale set in a dumb homogeneous atmosphere in which we’re defined by what we’ve got, that is, the same lame things. Don’t take the message too seriously. This is a promo video we’ve done to laugh at ourselves. We all have an i-diot inside, and it’s so fun!”
It is certainly tempting to just laugh this off, except it is impossible to ignore the fact that this portrayal of our society is not far at all from the truth. Perhaps now more than ever, it is vital for us to sober up and decide if where we are and where we are headed is really where we want to be. This reflection is not only relevant to the realm of gadgets either, this phenomenon has crept into every area of our lives. Many of our churches are seeing this pattern creep in as well, as we follow every single fad that blows by. I can’t help but see the growing need to always have the latest, greatest everything is simply a tactic to try to fill the ever growing emptiness inside of ourselves. A truly scary thought when we think of our houses of worship.
Of course, the irony that I am typing this from my old Macbook that I am preparing to replace soon, is certainly not lost on me.
Is this an accurate reflection of the state of things or a distorted caricature of life today?
Thoughts?
Speak your mind...