I assume that people reading this article fall into one of two camps:
One group is designers and may need a refresher with this process and the other group are non-designers that need to understand and appreciate the process.
I’m going to write for the second group. So if you are a pastor, social media manager, or other leader in your church or website, take note of much of the education that a designer has when they put in the work for your projects.
Here are three terms I know are regularly used in the design process:
- White space: the area left empty to bring focus to other elements. A design too busy, a photo too packed, or a website layout overwhelming can be too distracting and need more white space.
- Leading: how lines of text are spaced vertically. It’s not just the font and paragraph lateyout, but the whole of the letters than can make it hard to consume and actually drive away readers.
- Below the fold: the area of the page a user must scroll to see. If it is below the fold, you are informing the user it is less important. Be careful what you put there.
How do you converse with a designer?
Designers: Any tips how we could communicate better with you?
[Image via PageModo]