How do you use Facebook?
That’s usually the question that’s asked, but what you should ask is, what do you plan to gain from Facebook. It is the answer to this question that will determine how you use it in the first place.
This infographic, below, outlines some important understanding as to how to really measure Facebook. Although there’s a lot of weight placed on Likes, there’s a lot more to it.
Take a look:
This infographic draws a connection between business and Facebook, but most ChurchMag readers are thinking about this in the context of churches and non-profits. So let’s re-phrase this infographic’s punch-line:
“Facebook isn’t for persuading, but engaging a potential following. And if you can do this, followers will become fans when they’re ready.”
Or something like that…
[via SEO Traffic Lab]