Some of you younger kids may have to look this up, but I am sure many of you have heard of Billy Squier.
Squier is a musician and enjoyed a tremendous amount of success in the early 80’s with songs such as, ‘The Stroke’, ‘In The Dark’, ‘My Kind of Lover’ and ‘Everybody Wants You.’ Squier was so big he was headlining shows with bands like Foreigner and and Def Leppard opening up for him.
Squier had crossover appeal but had a large built in male audience due to his songs and powerful guitar playing.
Then he released the single, ‘Rock Me Tonight’ and made the ill fated decision to make the following video:
(suffering through the entire thing is not necessary. Just watch the first 1:30)
[tentblogger-youtube fR0j7sModCI]
POOF!
Bye bye male audience.
Squier continued to make records and still performs from time to time, but his career was never the same. And all it took was a music video that was less than 5 minutes long.
So how does this relate to ministry and the Church? Are we supposed to be building a brand for those?
Yes.
What is that brand?
The gospel of Jesus Christ.
You can be part of a church that has a million dollar budget for worship or no budget for worship. You can go to a church that broadcasts live with HD video or you can be a church that records its service with a flip camera and loads it to YouTube. You can have the killer website or the meh website.
All of it should be built around the brand of telling people about Jesus.
Is that what your church or ministry is doing?
If that’s what you’re doing, stick with it. Don’t ruin your brand.
Jared Erickson says
i see nothing wrong with his dancing!
Jay Caruso says
Your color blindness is clearly affecting other parts of your vision.
Eric Dye says
Haters gonna hate.
Tre Lawrence says
Thank you for the future nightmares.
Jay Caruso says
It’s pretty scary isn’t it? I’ll never forget when I first saw it. I refused to admit for years I even owned a Billy Squier album.
Jim Liberatore (@gamma909) says
I think I would have exploded if I had to go to 1:30 minutes. Yea, I checked out. Forever.
Ricky says
If someone wore this on Leno today, instead of being considered one of – if not THE – best black metal bands in history, the band would be stuck with the notion of having to explain that they do NOT have a closeted lead singer:
http://www.youtube.com/watch?v=tTjKWq9Gges
Jason Tourville says
First of all, this is hilarious.
Second, I think he went wrong when he hired Richard Simmons as his choriographer and outfit designer.
Have enjoyed your blog for about 1-month now. Keep up the good work.