Warning: if you get weak at the knees for southern twang, two-faced scheming and best barbeque in Washington DC, don’t watch House of Cards. You’ll end up a statistic.
Kinda like a lot of other people. Apparently Netflix’s bold foray into an alternative form of televised-type of content delivery is very successful, and has become Netflix’s most streamed content. Its high-budget direct-to-streaming model melds an excellent cast with great writing (and the adult situations and language) to create a popular political thriller that resonates.
Impressive.
But what does it mean?
It wasn’t that long ago that Netflix seemed to be reeling. There was the spin-off options fiasco, and that seemed to coincide with the rise of competitors and the loss of some great partners. Its current iteration seems to be striking a cord with consumers who may be tired of the traditional cable system. The availability of Netflix on major mobile platforms undoubtedly helps with propagation as well.
No, I don’t think Cox, TWC or Direct.tv are shivering with fear just yet, and one great show does not a new dynasty make. Still, it is pretty nice to see more web-specific options in an increasingly connected world.
Do you think streaming first is a valid delivery option for television shows?
What about for churches, ministries and non-profit organizations?
Jim Gibbs says
I do think that Netflix is onto something revolutionary. They already know what we want to watch so why not create a show. I cannot believe it has taken this long to have the technology and production converge.