Everyone has had embarrassing moments and one of my worst involved playing a Sunday morning slide show that celebrated diversity and a old Windows 3.0 graphics card that could only support 256 colors.
It wasn’t pretty.
At that point, our church hadn’t spent hours discussing what the “hitting the mark” for that slideshow was.
But, after the fact? We all knew:
We missed it. Big time.
We also had a pretty convincing reason to upgrade our existing equipment…
So, What’s the Bullseye?
State it Simply – People don’t remember paragraphs, they remember sentences.
Wow. That smacked me right in the face.
Some days it’s pretty cut-and-dry when you miss the target with technology (like my graphics card debacle). We don’t need paragraphs of information to know whether we’ve hit the target – it’s glaringly obvious that a miss has happened when equipment fails or websites go down. But others, the lines aren’t quite as distinct. How do you know you’ve hit the target?
Many times, your videos or sites act as a supporter to your church’s overall vision, but is that enough? And the more important the website, software, or video is the more we need a concise statement that acts as a way to measure where the bullseye on the target is.
What’s the Big Deal?
The reason I’m so adamant about doing the hard work upfront of creating or adopting short, impactful statements that stick is because no one wants to spend their energy or spin their wheels on software or websites only to find out later they missed the mark.
And the shorter and more memorable? The better.
Here’s a few statements I’ve heard around the “video & web tech” watercooler that I’ve adopted:
Start with what connects. Work towards what’s cool.
North Point – It doesn’t matter if the video or website’s cool if it doesn’t support your church’s mission.
What we are familiar with, we cease to see.
Kem Myer – Has anyone been looking at your work with fresh eyes? What could be stale on that website that you’re missing?
Good is the enemy of great.
Jim Collins on excellence. What can you add to that design or creation to make it pop?
It’s a marathon, not a sprint.
Brad Bretz on pacing yourself. Don’t try to eat a Thanksgiving-sized design project in one bite!
Now, it’s a lot easier to tell if I want to do a video “just because it’s awesome”, work too long on some code, or am not willing to submit my work to an honest critique, these pointed statements let me know that I’m starting to miss the mark.
And possibly some deeper personal evaluation needs to be done.
What About You?
When you’re developing or creating in the church-tech space, what metrics do you use to measure success? We’re always super-interested in how people define the wins….and it’s important to do!
Leave a comment below!