If you didn’t know, Google just changed their logo this month. In a 10 day period where they gained a parent company, had the largest jump in their stock, and other additional changes, it would seem that Google is still rapidly evolving even though it is gigantic.
They have a YouTube video that we have below to explain why they have made this change:
Why Should Churches Watch This Change?
Here is Google’s statement about changing their logo:
Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing.
What I have noticed with this recent change is that Google, no batter how big, no matter how successful, and no matter what their brand identity looks like, they can make significant changes to their identity.
As the Church continues to move forward, our main mission within your congregation, denomination, or country is the same: take the Gospel everywhere, grow in faith, and worship God. Anything less is unacceptable. Within that, some denominations take a focus on the gifts of the Spirit while others want to present the Gospel to teenagers. Even ChurchMag has a stake in the game by doing digital ministry well and fighting against pornography. But ultimately it comes back to the general focus of the Good News.
Further, Christians needs to learn it’s faith story and tell it well. Currently we are known for being hypocrites, bigots, and elitests and unfortunately many of us do those things well, but they don’t actually tell the story God wants us to tell. We need to hold to holiness and love, but this some well in our faith story.
Finally, we are part of a larger picture. God doesn’t need us but wants us. What if Christianity did this well? What if social media reflected that? And what if we could be Jesus to others in everything we posted online, regardless if we are Catholic or Evangelical. It doesn’t matter if we are a billion person faith with a history spanning 2,000 years, we can adopt to the culture and still be true to the Gospel without losing that small intimate feeling that our faith has.
I want to challenge you, change a bit of your attitude about your faith and serve the kingdom of God better.
Be better online.
Love your digital neighbor more.
Proclaim the power and grace of God frequently.
Pray for those hurting.
Know and live your faith story.
And preach the Good News through blog posts and YouTube videos.