Maybe the biggest thing that Google+ lacks that Twitter, Facebook, and most other social networking sites have integrated are business accounts. But that all has changed with the Google+ Pages. Let me be quick to and bold to say, this is a game changer. Imagine the power of the whole Google cloud system of apps tightly integrated into Google+.
It is a business owner’s dream!
While Google+ is currently rolling out some of the big wigs into their Google+ Pages system right now and you can create your own page too. It looks like all of the features a person would have with Google+ are available to businesses, including Hangouts, Photos, and the always present +1 Buttons. What is different about these accounts are that you (the business) will not be able to interact with other Google+ users till you have been added to their circle. Thus, Google is effectively stating that businesses are welcome and encouraged to participate, but they value the individual user just as much.
Applause for doing it right!
If you are a blogger, business owner, or non-profit organization and have not yet invested in Google+ because you want to wait and see how it goes, stop waiting. Get to know how Google+ can work for you, reconstruct your social media strategy, and prepare to fully embrace this new tool.
Here is a quick YouTube video of the future of Google+ Pages: