I am currently working on an eBook for ChurchmagPress.com to set your church up with success for creating a digital ministry and one of the bigger aspects that simply gets missed on church tech websites is advertisements. The process is actually quite easy to start and yet complex enough you could spend many hours there to get the most for your buck.
Here are great facts from the infographic below to help your church consider if using Google Adwords is for you.
- The Google Adwords is not simply purchased, but auctioned off EVERY TIME someone makes a search online. This makes it better for Google, but also for small businesses.
- Where you get put on the Google results page depends upon your Ad Rank. This consists of the formula of the amount you are willing to bid and the quality of your advertisement. Yes, you can spend less if you have a well written and clicked advertisement.
- Then you simply pay for every time someone bids on your advertisment. The outcome is you can spend $10-$25/week and get very intentional impact every single click.