Man down! #gmail
— #Android News (@Android_Nws) January 24, 2014
Yes, yes, the rumors are true.
Gmail went down about a half-hour ago for about 15-minutes.
With so many being dependent on Gmail, many users flocked to Twitter to get some answers. It is, after all, one of the best places to find such breaking news. You can see by the graph below the spike in activity for “gmail” and “#gmail”:
[Click for Larger]
While Gmail use went down, Twitter use went up!
Many tweets were humorous (we shared those on Twitter), others frustrated, while there were plenty of Twitter and Gmail users alike that may have missed the outage completely — it was only 15 minutes!
But there were several organizations that took an Oreo approach to the Gmail outage:
Unlike #Gmail, your pets are always there for you!
— ASPCA (@ASPCA) January 24, 2014
— Fairtrade Intl (@FAIRTRADE) January 24, 2014
— Jewish Tweets (@JewishTweets) January 24, 2014
— ShareThis (@ShareThis) January 24, 2014
— LandofaThousandHills (@1000HillsCoffee) January 24, 2014
— Truman Project (@TrumanProject) January 24, 2014
#Gmail down. Time to Netflix…
— Netflix UK & Ireland (@NetflixUK) January 24, 2014
How’s that for a marketing approach?
Has your church or ministry leveraged this kind of activity on Twitter before?
If not, maybe next time. 😉