A couple of thoughts:
- Do we really need another “curated” web results engine? Mahalo anyone?
- Good just went for speed when they created the instant-results technology. I love that. I can’t wait for someone to talk back to me, even if it’s a semi-pleasant female voice.
- Did they have to choose “Qwiki” as a brand and name? I don’t think web results when I say that word…
But, there is definitely opportunity to innovate with search and we’ll see if this one flies.
Check out the video here: